Brand Work.
Strong brand development and design build recognition, outpace competitors, and establish market dominance.
Scope
Client
Duration
Year
What is brand development and design, and why invest in it?
Do customers understand your brand—what you do better than competitors and why they should choose you? Brand development and design are how you get known, outstrip competition, and dominate your market. It's foundational strategic work that drives business success.
With 15 years of experience launching and refining B2B brands—from start-ups to national players—I've seen how proper brand definition separates winners from also-rans. The work begins by defining your core purpose, values, and personality, followed by identifying target audiences (often different from what you assume) and their actual needs. From there, I establish competitive positioning, craft messaging and voice, and develop brand architecture and naming strategies.
Brand Design: Competing on visual identity
Brand design creates the visual and experiential elements that make you recognizable—how your business looks and talks. This identity shapes first impressions instantly. People decide in seconds whether you're professional enough to solve their problems.
Strategic design ensures your brand hits fast and achieves business goals. Repeat business comes from strong brand experiences; lifelong advocates come from earned trust. I develop systems encompassing logo and visual identity, typography and colour palettes, packaging and product design, digital interfaces, marketing materials, environmental design, and every customer touchpoint.
I've helped clients achieve an average 300% increase in brand awareness.
Brand development and design transform how customers perceive and choose your business, directly driving recognition, trust, and revenue growth. It's a critical investment for any business looking to double or triple its brand awareness and overall market share.
I have deep experience creating, testing, launching, and scaling brands to market dominance. I measure brand awareness through aided and unaided awareness surveys, search volume data, direct website traffic, social media engagement, share of voice metrics, and brand tracking studies that monitor recognition over time.
On average, I've improved brand awareness by over 300% across all clients. Let's discuss how I can strengthen your brand.
A curated selection of projects that reflect our commitment to simplicity and purposeful design.
