About Me.
2010-2026
Your marketing should generate revenue, not just activity.
I'm Gregory De Rocher—a B2B marketing consultant that helps Canadian companies turn underperforming marketing into growth engines. When projects call for specialized skills, I bring in a curated roster of designers, developers, and advertising professionals—but you always work directly with me.
Over the past decade, I've partnered with founders, agencies, and marketing teams to build marketing systems that actually work. The results speak for themselves: clients like Otter Energy have achieved 3x revenue growth, Gepeto raised $1.2 million after implementing our go-to-market strategy, and DoProcess built a brand that led to their acquisition.
Before sequenceDM, I spent 17 years leading digital marketing at Fidelity Investments Canada. Financial services taught me that brand trust is earned slowly and lost quickly—and that tactics without strategy waste your hard-won budget. I bring that discipline to every engagement.
Today, I combine proven B2B marketing fundamentals with AI-powered tools to help companies scale faster and smarter. Whether you need a comprehensive marketing audit, a brand strategy that differentiates, or a lead generation system that fills your pipeline, I get it right the first time.
Curious whether your marketing is leaving money on the table? Email Me—I'm always happy to talk shop.
(2026)
A bias towards measurable ROI and business impact. Build everything with purpose.
You fought hard for your marketing budget. Platforms like Google, Meta, and LinkedIn et al will gladly take your money—but without a clear strategy, you'll burn cash on impressions that never become paying clients.
I've seen this a lot: random tactics, inconsistent messaging, and campaigns that look good in reports but don't move revenue. Meanwhile, better-positioned competitors take market share you should own.
My approach is different. Every campaign must be measurable. Every dollar must earn its place. I double down on what works, cut what doesn't, and never confuse activity with results.
But here's what really drives growth: understanding your customers deeply and solving their problems clearly. Get that right, and revenue follows.
Ready to stop guessing? Email me and let's build a strategy that actually delivers.