About Me.
2010-2025
Creative and strategic.
Systematic marketing drives growth.
sequenceDM is me (Gregory De Rocher), supported by a roster of best-in-their-game, advertising professionals, designers and developers. .
For the past decade, sequenceDM has helped Canadian companies scale, increase revenue, and secure funding. I collaborate with founders, agencies, and marketing teams to enhance their digital marketing and brand awareness, often leading to a doubling or tripling of leads and sales.
Before sequenceDM, I led digital marketing at Fidelity Investments Canada. Seventeen years in financial services marketing taught me that brand trust is earned, and tactics without strategy and foundational marketing systems are a waste of your hard-won marketing budget. I get it right the first time.
(2025)
A bias towards measurable ROI and business impact. Build everything with purpose.
Marketing success requires strategy before tactics. Every ad, campaign, and brand experience must be measurable and deliver strong ROI—or it's not worth doing.
You fought for your marketing budget. Platforms like Google, Meta, and LinkedIn will gladly take your money, but without a clear plan, you'll burn cash on impressions that don't deliver paying clients. Random tactics, inconsistent messaging, and missed opportunities hand market share to better-positioned competitors.
Real growth comes from standing behind every claim, doubling down on what works, and abandoning underperforming tactics. It's not about catchy taglines or engaging images—it's about understanding your customers and solving their problems. Solve for the customer first, and revenue follows.
I drive value for you and your customers by identifying what matters most to them and deploying proven, targeted, high-ROI strategies that outperform competitors and maximize every marketing dollar. Let's build a strategy that delivers measurable results.