Let's Grow Your Business

Vancouver growth marketing and brand strategy for B2B companies ready to scale.

Vancouver growth marketing and brand strategy for B2B companies ready to scale.

FAQs

You have questions! Here are answers to common questions about my process, my services, and how I work.

1. What’s a Marketing Audit? What’s the payoff?
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Most businesses waste 20–40% of their marketing budget on ineffective channels and tactics. A marketing audit diagnoses your entire ecosystem—website, social, funnel, paid ads, content, and positioning—pinpointing what’s working, what’s broken, and where revenue is being lost. Across 20+ audits (2020–2026), I’ve seen average ROI exceed 150%.

2. What is a Fractional CMO — and do I need one?
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A fractional CMO is a senior marketing executive who leads your marketing strategy on a part-time or contract basis. You get C-suite strategic leadership — someone who owns your marketing direction, manages execution, and drives measurable growth — without the cost of a full-time hire. I restructure the marketing function around clear KPIs and a strategy-first execution model — so your team is focused on what actually drives revenue.

3. What kind of clients do you work with?
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I work with B2B companies who are ready to scale. Solar companies, start-ups, founders, design agencies, marketing teams, and creative studios hire me to transform their digital marketing—consistently doubling or tripling new business leads and sales.

4. What marketing services do you offer?
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I'm a growth marketer by trade. My core services include creating growth marketing strategies that build brand awareness and dramatically improve your digital marketing across all channels – from your website to your Google ads to your email campaigns.

5. How do you price your projects?
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I price based on scope, timeline, and deliverables—never by the hour. After a discovery call, I’ll provide a custom proposal aligned with your goals and budget.

6. Why do I need a professional marketing strategy?
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You will make more money. Without a strategy, businesses risk random tactics, inconsistent messaging, and missed opportunities—ultimately losing ground to better-positioned competitors.

7. Can’t AI handle marketing and branding now?
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AI is a powerful tool for data analysis, content generation, and efficiency—but it works best amplifying the work of expert marketers, not replacing them. Think of AI as a calculator: invaluable, but you still need someone who understands math.

8. What is your typical project timeline?
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Timelines vary by scope: marketing audits and branding projects typically take 4–8 weeks, while comprehensive digital marketing strategies range from 6–12 weeks. I establish clear milestones and deliverables before any project begins.

9. How much should I spend on marketing?
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Businesses that underspend on marketing lose brand visibility and market share to competitors who maintain stronger customer engagement. B2B companies should target 10% of their revenue for marketing and Target a CAC:LTV of ~1:3 or better as a rule of thumb.

1. What’s a Marketing Audit? What’s the payoff?
icon

Most businesses waste 20–40% of their marketing budget on ineffective channels and tactics. A marketing audit diagnoses your entire ecosystem—website, social, funnel, paid ads, content, and positioning—pinpointing what’s working, what’s broken, and where revenue is being lost. Across 20+ audits (2020–2026), I’ve seen average ROI exceed 150%.

2. What is a Fractional CMO — and do I need one?
icon

A fractional CMO is a senior marketing executive who leads your marketing strategy on a part-time or contract basis. You get C-suite strategic leadership — someone who owns your marketing direction, manages execution, and drives measurable growth — without the cost of a full-time hire. I restructure the marketing function around clear KPIs and a strategy-first execution model — so your team is focused on what actually drives revenue.

3. What kind of clients do you work with?
icon

I work with B2B companies who are ready to scale. Solar companies, start-ups, founders, design agencies, marketing teams, and creative studios hire me to transform their digital marketing—consistently doubling or tripling new business leads and sales.

4. What marketing services do you offer?
icon

I'm a growth marketer by trade. My core services include creating growth marketing strategies that build brand awareness and dramatically improve your digital marketing across all channels – from your website to your Google ads to your email campaigns.

5. How do you price your projects?
icon

I price based on scope, timeline, and deliverables—never by the hour. After a discovery call, I’ll provide a custom proposal aligned with your goals and budget.

6. Why do I need a professional marketing strategy?
icon

You will make more money. Without a strategy, businesses risk random tactics, inconsistent messaging, and missed opportunities—ultimately losing ground to better-positioned competitors.

7. Can’t AI handle marketing and branding now?
icon

AI is a powerful tool for data analysis, content generation, and efficiency—but it works best amplifying the work of expert marketers, not replacing them. Think of AI as a calculator: invaluable, but you still need someone who understands math.

8. What is your typical project timeline?
icon

Timelines vary by scope: marketing audits and branding projects typically take 4–8 weeks, while comprehensive digital marketing strategies range from 6–12 weeks. I establish clear milestones and deliverables before any project begins.

9. How much should I spend on marketing?
icon

Businesses that underspend on marketing lose brand visibility and market share to competitors who maintain stronger customer engagement. B2B companies should target 10% of their revenue for marketing and Target a CAC:LTV of ~1:3 or better as a rule of thumb.

1. What’s a Marketing Audit? What’s the payoff?
icon

Most businesses waste 20–40% of their marketing budget on ineffective channels and tactics. A marketing audit diagnoses your entire ecosystem—website, social, funnel, paid ads, content, and positioning—pinpointing what’s working, what’s broken, and where revenue is being lost. Across 20+ audits (2020–2026), I’ve seen average ROI exceed 150%.

2. What is a Fractional CMO — and do I need one?
icon

A fractional CMO is a senior marketing executive who leads your marketing strategy on a part-time or contract basis. You get C-suite strategic leadership — someone who owns your marketing direction, manages execution, and drives measurable growth — without the cost of a full-time hire. I restructure the marketing function around clear KPIs and a strategy-first execution model — so your team is focused on what actually drives revenue.

3. What kind of clients do you work with?
icon

I work with B2B companies who are ready to scale. Solar companies, start-ups, founders, design agencies, marketing teams, and creative studios hire me to transform their digital marketing—consistently doubling or tripling new business leads and sales.

4. What marketing services do you offer?
icon

I'm a growth marketer by trade. My core services include creating growth marketing strategies that build brand awareness and dramatically improve your digital marketing across all channels – from your website to your Google ads to your email campaigns.

5. How do you price your projects?
icon

I price based on scope, timeline, and deliverables—never by the hour. After a discovery call, I’ll provide a custom proposal aligned with your goals and budget.

6. Why do I need a professional marketing strategy?
icon

You will make more money. Without a strategy, businesses risk random tactics, inconsistent messaging, and missed opportunities—ultimately losing ground to better-positioned competitors.

7. Can’t AI handle marketing and branding now?
icon

AI is a powerful tool for data analysis, content generation, and efficiency—but it works best amplifying the work of expert marketers, not replacing them. Think of AI as a calculator: invaluable, but you still need someone who understands math.

8. What is your typical project timeline?
icon

Timelines vary by scope: marketing audits and branding projects typically take 4–8 weeks, while comprehensive digital marketing strategies range from 6–12 weeks. I establish clear milestones and deliverables before any project begins.

9. How much should I spend on marketing?
icon

Businesses that underspend on marketing lose brand visibility and market share to competitors who maintain stronger customer engagement. B2B companies should target 10% of their revenue for marketing and Target a CAC:LTV of ~1:3 or better as a rule of thumb.