Otter Energy.
I was Otter Energy's full-service marketing, brand and public relations agency. I helped them capture market leadership in Canada's fastest-growing renewable energy sector, achieving 3x revenue growth.
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Otter Energy quietly became Ontario’s best solar installer - but they needed a stronger brand story to drive exponential growth.
As Otter Energy's full-service agency from 2020 to 2025, I managed brand development, marketing strategy, website design and optimization, Google Ads campaigns, paid social advertising, sales materials, video production, and press relations across both commercial and residential divisions.
The challenge was substantial: With more experience than any competitor in Ontario's renewable energy sector, Otter had quietly become the province's leading large-scale solar provider—yet remained largely unknown. To achieve 2x or 3x growth, the company needed a defined brand narrative and measurable marketing strategy to dominate Ontario's solar EPC market.
The broader obstacle was perception. Solar installation, whether residential or commercial-scale, carries a reputation for complexity and uncertain returns. Our strategy centred on repositioning Otter's proven expertise to overcome these market barriers.
Positioning Otter as Ontario's leading solar contractor by demonstrating proven performance and measurable returns.
Our strategy positioned Otter as Ontario's premier solar contractor by emphasizing flawless execution and measurable returns. Every campaign highlighted the company's unmatched experience and proven track record of perfect projects with client ROI regularly exceeding 500%.
As a fully integrated operation handling everything from sales through construction in-house, Otter offered unusual market stability and reliability. We documented each major installation through professional photography and drone footage, publishing specifications and client results that spoke for themselves.
The brand identity—indigo, white, and black with yellow accents—conveyed professionalism through premium visuals. The tagline "solar made simple" captured Otter's ability to execute complex projects seamlessly, distinguishing them from competitors struggling with coordination and delays. Campaign themes like "Experience Matters" and “We Know Solar” reinforced this positioning.
While we acknowledged solar's environmental benefits and cost savings, our focus remained squarely on Otter's competitive advantages and we always lead with hard business results versus softer claims without numbers to support them. Across hundreds of ads, social posts, landing pages, press releases, videos, and sales materials, we maintained a singular message: delivering perfectly executed solar projects that provide exceptional, measurable long-term customer value. And we always showed the numbers.
Solar Made Simple.
sequenceDM helped Otter Energy become Ontario's premier solar solutions provider.
Our work helped Otter dominate Ontario's solar market, achieving 39% year-over-year revenue growth from 2023 to 2024 alone.
Digital Results
Website traffic increased 9400% over 36 months (2022-2025), while conversions jumped 1390%, generating over 1000 qualified leads. Strategic
Google Ads and SEO secured the #1 search ranking from 2021 onward. Social media followers grew 9.5x across all channels. Advertising delivered an exceptional 9:1 return over a 24-month period.
A curated selection of projects that reflect our commitment to simplicity and purposeful design.
